Two days ago, an interesting article caught my eye on BBC News. Reference is made to ethnographer Danah Boyd, PhD, who makes many observations in a non-scholarly blog essay regarding a social schism between Facebook and MySpace. Already, the blog post has received feedback from over 200 people. Essentially, Boyd argues that there is a strongly visible trend for the elite, educated, “hegemonic” teenagers to flock to Facebook while the socially ostracized teenagers swarm to MySpace.
Indeed many experienced social networkers, including myself, have commented on the apparent superiority of Facebook to MySpace. To many Facebookers, there seems to be this upper class prestige that comes with the Facebook network. This probably has to do with its history. Facebook was once restricted only to college students. Then the site gradually opened itself fully to the public, which perturbed a great deal of Facebook veterans who preferred the more intimate environment.
Still, the sleek look of Facebook, among other things, gives it an aesthetic that the liberally customizable MySpace lacks. Facebook limits expression mostly to language, encouraging (or so it seems) more refined articulation. MySpace encourages expression more through visuals and music, many times through others artists and icons; and somehow this is perceived to be inferior by the more upper-class Facebookers. Boyd’s assumption appears to be spot-on.
Her post can be read in full-text here: http://www.danah.org/papers/essays/ClassDivisions.html
Boyd is careful to remind us that her essay is personal, not academic. Often the essay shifts focus between observations and ethics. But I find the essay to be a fruit of insight for the public. For the purposes of this blog, I would like to quote a few tidbits that pertain to the state of New Media:
The division around MySpace and Facebook is just another way in which technology is mirroring societal values.
…when orkut grew popular in India, the caste system was formalized within the system by the users.
…what does it mean in a digital world where no one’s supposed to know you’re a dog, we can guess your class background based on the tools you use?
Clearly the “metaverse” we call the internet transcends virtuality. People put forth their identities, their consciousness and thus their existence, into the internet. More than just words or pictures are the minds of people linking to this convoluted web. An utterance in the metaverse is truly an utterance in the universe. Our interactions online persist offline.
Boyd deserves some consideration when she says
When it comes to ostracized teens, I’m worried about the reasons why society has ostracized them and how they will react to ongoing criticism from hegemonic peers. I cringe every time I hear of another Columbine, another Virgina Tech, another site of horror when an outcast teen lashes back at the hegemonic values of society.
Consider the power that our online socialization has to affect our offline socialization. The metaverse and the universe, though fundamentally separate, are one and the same in consciousness. Consider, in the age of New Media, the social dynamics that siphon between these two states of reality.